Who We Are


Sam Vanderhoof, CEO

 Mr. Vanderhoof founded and continues to grow Solar CowboyZ, a thriving consulting firm, offering comprehensive photovoltaic (PV) and renewable energy consulting services for commercial and residential projects in domestic and international solar markets.
Sam customizes services to meet the individual needs and goals of start-up companies. He directs a team of eight in-house consultants and 15 outsourced consultants, develops business strategies that increase market demand, market share, product positioning, and branding. He creates short-term and long-term plans that guide companies to enter and/or better penetrate the USA solar energy market. Sam Vanderhoof serves as manufacturers' representative for key product lines. He familiarizes prospective clients with the USA solar business model, facilitates introductions to distributors and integrators, and provides a broad-based consultation.
Sam drives rapid time to market for numerous Asian/European companies expanding to the United States.  He has successfully launched client companies within months. Sam guides the Solar Cowboyz team as it selects ideal locations, builds company infrastructure, initiates operations, and begins generating sales. He directs clients to make fiscally sound staffing, marketing, and operational decisions. Sam gradually transitions business operations to the client's newly established team.
Sam Vanderhoof also consults with major power companies wishing to enter the solar arena. He reviews RFPs and recommends responses, negotiates pricing, manages staffing, and develops sales and equipment channels. 


Peter Beadle, President


Peter Beadle began his career in the aviation industry where he was Principal Environmental Scientist on the Concorde program. This was followed by over twenty years with BP in a varied career starting in combustion technology and ending in the solar industry. He was the first President of BP Solar Inc., the company's US arm, and helped to launch its US market activities and CdTe manufacturing operation. Starting from ground zero, he took the business to number 3 in the US.

After BP Solar, Beadle continued to follow the US solar industry consulting for a number of entities including McDermott Technologies International, Meridian Energy, and Jane Capital Partners. At the same time he became a founder and CEO of Greenjobs LLC, a leading renewable energy recruitment site. 

Peter joins Recycle Solar PV from retirement after spending the second half of 2018, working with the team during the company's gestation.

He holds a BSc (First Class) and Ph.D. from the University of Edinburgh, and is a Fellow of the Royal Society of Chemistry.




Kristina Whitney, CFO


Kristina is the founder of You Love Solar, an online company dedicated to the repowering of orphaned, legacy solar PV systems. Kristina works with both Operation and Maintenance (O&M) companies and end users with the main goal of keeping the older solar PV systems in good operational condition. Kristina’s primary focus has been market development in the solar PV industry. Kristina enjoys sales, bringing the customer to the desired product. Kristina is passionate about developing and teaching others about needs in the industry that go beyond just Solar PV arrays. Kristina spends many hours, freely volunteering her time with off grid communities, to provide education and solar products, such as solar water pumping, marine, RV and off-grid cabin solar and battery systems. She resides in the Sierra Nevada foothills of Northern California. She is a current licensed, professional Real Estate Agent since 2002. She’s been working in the solar industry since 2009.