Who We Are


Sam Vanderhoof, CEO

 Mr. Vanderhoof founded and continues to grow Solar CowboyZ, a thriving consulting firm, offering comprehensive photovoltaic (PV) and renewable energy consulting services for commercial and residential projects in domestic and international solar markets.
Sam customizes services to meet the individual needs and goals of start-up companies. He directs a team of eight in-house consultants and 15 outsourced consultants, develops business strategies that increase market demand, market share, product positioning, and branding. He creates short-term and long-term plans that guide companies to enter and/or better penetrate the USA solar energy market. Sam Vanderhoof serves as manufacturers' representative for key product lines. He familiarizes prospective clients with the USA solar business model, facilitates introductions to distributors and integrators, and provides a broad-based consultation.
Sam drives rapid time to market for numerous Asian/European companies expanding to the United States.  He has successfully launched client companies within months. Sam guides the Solar Cowboyz team as it selects ideal locations, builds company infrastructure, initiates operations, and begins generating sales. He directs clients to make fiscally sound staffing, marketing, and operational decisions. Sam gradually transitions business operations to the client's newly established team.
Sam Vanderhoof also consults with major power companies wishing to enter the solar arena. He reviews RFPs and recommends responses, negotiates pricing, manages staffing, and develops sales and equipment channels. 


Peter Beadle, President


Peter Beadle began his career in the aviation industry where he was Principal Environmental Scientist on the Concorde program. This was followed by over twenty years with BP in a varied career starting in combustion technology and ending in the solar industry. He was the first President of BP Solar Inc., the company's US arm, and helped to launch its US market activities and CdTe manufacturing operation. Starting from ground zero, he took the business to number 3 in the US.

After BP Solar, Beadle continued to follow the US solar industry consulting for a number of entities including McDermott Technologies International, Meridian Energy, and Jane Capital Partners. At the same time he became a founder and CEO of Greenjobs LLC, a leading renewable energy recruitment site. 

Peter joins Recycle Solar PV from retirement after spending the second half of 2018, working with the team during the company's gestation.

He holds a BSc (First Class) and Ph.D. from the University of Edinburgh, and is a Fellow of the Royal Society of Chemistry.




Jeff Brown, VP Sales


Jeff Brown has spent his entire working life in the solar industry. He started in solar hot water heating in 1981 at the age of 18 when his family started the Nation’s first Solahart Franchise in Visalia California. Quickly this operation expanded to 4 locations and Solaland Inc. became the Nation’s largest dealer. Solahart All Valley (SAV) was founded in 1986, at the end of government incentives, and quickly became the key player in the Thermal Pool Solar and Hot Water.

Jeff has been a member and has served on the board of the California Solar Energy Association (CALSEIA) and took part in the early battles to have solar installations permitted on tile roofs and in getting approval of the Solar Rights Act. CALSEIA has now expanded its scope to include storage and changed to the California Solar and Storage Association (CALSSA). Jeff will represent RPVS in CALSSA.

SAV merged with Akeena Solar in 2006 and became Director of Development. He was instrumental in Akeena's subsequent growth and contributed to the invention of the Andalay solar panel. This was the first panel to integrate the mounting and grounding into its frame.

Mr Brown subsequently served as Regional Manager of Specialty Products for Rheem and ran Pure Energies in Canada.

Jeff is also a CSLB C-46 and C-36 Contractor. 


Kristina Whitney, CFO


Kristina is the founder of You Love Solar, www.youlovesolar.com an online company dedicated to the repowering of orphaned, legacy solar PV systems. Kristina works with both Operation and Maintenance (O&M) companies and end users with the main goal of keeping the older solar PV systems in good operational condition. Kristina’s primary focus has been market development in the solar PV industry. Kristina enjoys sales, bringing the customer to the desired product. Kristina is passionate about developing and teaching others about needs in the industry that go beyond just Solar PV arrays. Kristina spends many hours, freely volunteering her time with off grid communities, to provide education and solar products, such as solar water pumping, marine, RV and off-grid cabin solar and battery systems. She resides in the Sierra Nevada foothills of Northern California. She is a current licensed, professional Real Estate Agent since 2002. She’s been working in the solar industry since 2009.