Who We Are

Sam Vanderhoof

 Mr. Vanderhoof founded and continues to grow Solar CowboyZ, a thriving consulting firm, offering comprehensive photovoltaic (PV) and renewable energy consulting services for commercial and residential projects in domestic and international solar markets.
Sam customizes services to meet the individual needs and goals of start-up companies. He directs a team of eight in-house consultants and 15 outsourced consultants, develops business strategies that increase market demand, market share, product positioning, and branding. He creates short-term and long-term plans that guide companies to enter and/or better penetrate the USA solar energy market. Sam Vanderhoof serves as manufacturers' representative for key product lines. He familiarizes prospective clients with the USA solar business model, facilitates introductions to distributors and integrators, and provides a broad-based consultation.
Sam drives rapid time to market for numerous Asian/European companies expanding to the United States.  He has successfully launched client companies within months. Sam guides the Solar Cowboyz team as it selects ideal locations, builds company infrastructure, initiates operations, and begins generating sales. He directs clients to make fiscally sound staffing, marketing, and operational decisions. Sam gradually transitions business operations to the client's newly established team.
Sam Vanderhoof also consults with major power companies wishing to enter the solar arena. He reviews RFPs and recommends responses, negotiates pricing, manages staffing, and develops sales and equipment channels. 

Kristina Whitney

 Kristina’s primary focus has been market development in the solar PV industry.  Kristina enjoys sales, bringing the customer to the desired product. Kristina is passionate about developing and teaching others about needs in the industry that go beyond just Solar PV arrays.  Kristina spends many hours, freely volunteering her time with offgrid communities, to provide education and solar products, such as solar water pumping, marine, RV and offgrid cabin solar and battery systems.  She resides in the Sierra Nevada foothills of Northern California. She is a current licensed, professional Real Estate Agent since 2002.  She’s been working in the solar industry since 2009.